One of the most important, but often overlooked, aspects of creating a new business is the importance of an attractive logo design. An eye-catching and effective logo is probably the most critical element in drumming up new business as well as ensuring returning clients. Your logo is your business’ icon, the visual representation of everything your company stands for. Can you afford a design based on the basics, slapped together at the last minute? No, of course not! But branding agencies are a dime a dozen, and it can become overwhelming when trying to select one that will meet your specific needs. To expedite this process, here are the things you’ll definitely want to consider:
Unique logo design
Your business has both a purpose and a method, and your logo should be designed with those aspects in mind. Solid branding does just that, capturing your identity in a few, masterful strokes to create an image that draws attention, is easily identifiable, and creates a lasting impression on your clients.
Use of color in logo design
Every color evokes an emotional response. It sets a tone on a subconscious level that can’t be ignored. Your logo needs to embrace the right idea, reflecting the standards and strengths of your business. A careful balance of the right colors ensure that clients understand who you are and what you do without ever needing to ask.
Trends in logo design
Popular brands tend to dominate the market, and their own logo can be seen everywhere. The lure to base new logos on proven brands is strong…but is it really worth it? The answer is both “Yes” and “No”, of course. Ignoring trends completely is a bad idea. Consumers know them and have associated them with quality and success. However, following too closely behind established brands will get you a roll-of-the-eyes from prospective clients instead of query about your services.
The best answer—balance. Taking aspects of existing logo design and utilizing the same techniques, all the while ensuring that your final brand is distinctive, energetic, and memorable in its own right.
Simplicity at its best
It’s said that the most familiar and long-lasting icons can be recreated with a maximum of 5 lines.
It’s easy for a logo design to quickly become mired in intricate imagery, expressive fonts, and floods of color. You need a design created by a branding agency that uses the least complexity for the most impact. Something that is recognizable at a glance and easily recalled in your customers’ minds.