5 Tips to Create a Successful Logo
A company or business’ logo is one of the most important identification markers. Therefore, it needs to be well designed since it plays a pivotal part not only in identifying the company but also distinguishing its products from those of the competitors. During the logo design process, the following tips can help you come up with a timeless but creative logo that will enhance the company’s brand identity.
- Keep it Simple
Gone are the days when logos needed to be complicated. Today, an effective logo is simple and easy to understand. This simplicity makes it easy for both existing and even new customers to know and memorise it. When keeping it simple, consider making the logo clean and using bold lines but with very little distracting elements. With such a logo, your business identity will be forged and etched in people’s mind. Remember, as much as it needs to be simple, it must also be meaningful. - Originality is paramount
There have been cases where a company’s products have been mistaken for the competitor’s. This is actually bound to happen if your logo is almost similar to that of your competition. A good logo needs to be simple but unique. You need to look at what is already in use for you to come up with one that is original. To avoid running into problems with uniqueness of your brand design, you need to consider the shape of your logo, colour, symbolism and even how the design flows. - Consistent Graphics
Although the choice of colour is important in your logo, the consistency of its graphic style is equally vital. If you want to create an effective branding identity, you must come up with a logo whose graphic style is consistent. You will also not have to keep changing the design from time to time since you will end up confusing people with your branding design. - Clarity
Your logo speaks volumes for you. Therefore, the message that it portrays must be clear. When working on your corporate design, you need to consider your audience. What are your products and who do they target? The logo will be designed to answer these questions. Whether you are in the health sector, aviation, motoring or any other business, make it easy if not clear from your logo for someone to tell without even asking. - Make it Scalable
A good logo is that which can be printed on any paper size and still stand out. For your logo to achieve this, it needs to be very scalable and dynamic. Your business identity will remain no matter the size of the logo that you use on your products.
A good logo design will give your company the market share and recognition that it deserves. Therefore, you can have this logo professionally done so that you can effectively keep your brand identity by contacting us.
