In the current world where technology runs the world’s activities, there is a constant need for information on the internet. If you run a business, and you have no reference point on the internet, you are apparently missing out and to an extent losing out to competitors.
Website design is a service that employs SEO techniques that can help you bring to life or improve your online presence in no time. A great design shall lower bounce rate and exit rates while a bad design will push your website to get lost in the realm of the World Wide Web. There are countless web developments tools available on the internet for creating an effective internet site; you just need to figure out which one is best for your kind of website. You can always hire a web specialist to cater your needs and deliver exactly what do you want as you want it to be.
The most important feature of a useful website is its ability to serve its intended purpose. Other than being visually appealing, a websites’ user-interface should be friendly and simple enough to fulfil the user’s needs. Below we cover some web design tips for 2016 that if adhered to, can help you achieve desired results for online presence.
How to Create a Web Site in Dubai
1. Web site responsiveness for mobile friendliness
We cannot express enough how much Google has campaigned for mobile friendly websites. It has even become a measure for ranking websites on Google search engine. Many mobile users are increasingly using mobile phones and tablets to access information on the internet.
A responsive website readily adapts to any browser regardless of which device it is being accessed from. If this is achieved, a better user experience is also guaranteed to result in low bouncing rates and higher conversion rates.
2. Keep the website essence (reduce clutter)
It’s easy to go overboard if you have lots of information to share. Content should only be the important ones, concise with short paragraphs since clutter confuses website visitors. Space out the paragraphs and keep buttons and images to a minimum.
Fewer options on the page keep visitors logged in. Any calls to action should be strategically placed on the landing pages but not in a manner to compete or block the important information that pulled visitors to the page.
3. Keep pages to a minimum
A simple website means places to click on. Depending on whether you want a commercial or personal website, the total number of pages on your site might mean multiple entries to your website from search engines or referral links. Fewer pages easily direct visitors to important information.
The main menu is the home of all website pages, regardless of which page a visitor lands on, it should have relevant information to their needs. If not, the visitor should not have to browse through several pages seeking information otherwise exit rates rise.
4. Utilize the Fold
Whenever a user visits your website, they end up on the fold; this is what shows up on the screen without scrolling down. A good web design should make good use of the viewable page by including information that visitors will need without having to scroll down or up. Logos might eat up space on your homepage so ensure their position and size is proportional to the information displayed. For example, a call to action should be proportional to the page just like a sign-up form or contact form.
5. Logo
Logos define brands. They are the mark of recognition for any business. Just like a great web design, a logo should also be professionally done. Have a neat logo and feature it on the upper left corner of the site. Have it linked to the homepage to improve navigation.
6. Navigation and User-interface
A good user experience keeps visitors on the website. The main menu controls most movement across the website. However, you can have additional secondary navigation options either at the bottom of the website or on the sides depending on preferences.
7. Typography
Mobile responsiveness and typography go hand in hand. Your website visitors access the site from different devices and display of information will be determined by the size of the device each user is using. The typeface of no less than 11pt is the most ideal as they can be easily read.
8. Be less colourful and consistent
If you are a colourful person in real life, that should not translate to your website. It is acceptable to use fewer colours to highlight headers, menus, and key points to grab a visitor’s attention. If that does not work, you can incorporate different shades of the same color for a calming effect. Note that the chosen colours should complement the colours of the logo. The consistency of color use should be evident all through the website.
9. Professional photos
You might be tempted to rely heavily on stock or free photo for your website. However, if you want to portray a professional website, have a professional photographer take photos to use on your website. You will have a sense of ownership and protect them with a watermark as well.
10. Content is King
The title says it all. You can have the best website out there but with weak, irrelevant content, it’s useless to your target audience. You can work alone or in a team to ensure your content is always fresh, reliable and relevant. If not, hire content writers to generate relevant content for your website or buy from content websites.
Final Thoughts
To create a website in Dubai, take into consideration the type of service you shall offer to your target audience in Dubai or the UAE. Do a little research on their browsing habits and figure out if your service or product can do well if you have a website. The need to have a website cannot be overlooked, and it is the reason web design in Dubai is a great way to have your products or services on the internet since many internet users browse online for what they need before ordering online or physically visiting the shops to buy.
